Retail & consumer goods
FMCG, e-commerce and distribution, into a median age of 19.5 and a consumer base still forming.
The figure that matters
A median age of 19.5 (UN DESA, 2024) means category habits are being formed now rather than defended, which changes what a distribution position is worth.
Coverage
What the desk does here
- 01 FMCG manufacturing and distribution
- 02 Retail networks and formats
- 03 E-commerce and last mile
- 04 Route-to-market structuring
Also in Consumer
Enquiries
Talk to the desk about retail
Tell us the mandate, the stage and the timing. If we are not the right desk for it, we will say so and point you at who is.
