Investing in Morocco
An industrial and export base with direct access to European markets, and the continent’s leading automotive manufacturing hub.
The numbers
Where the market stands
| Measure | Value | Source | Year |
|---|---|---|---|
| GDP growth, 2025 | 4.7% | World Bank | 2025 |
| Non-agricultural growth | 4.8% | World Bank | 2025 |
| FDI, early 2025 | +40.6% | Ministry of Foreign Affairs | 2025 |
| French share of inflow | ~1/3 | BNP Paribas research | 2025 |
The case
Why capital is looking at Morocco
- Africa’s largest automotive manufacturing base, targeting a million vehicles a year, with an EV supply chain forming around it.
- Proximity and trade agreements provide strong access to European markets, supported by established logistics infrastructure.
- An increasingly sophisticated renewables sector, with phosphate and mining as an established base.
The risks
Key risks
- Heavy exposure to European demand and to EU automotive supply chains specifically.
- Social mobilisation over health and public services during October 2025 indicates domestic pressure.
- Climate vulnerability matters more than in most markets given agriculture’s share of employment.
Execution
What entry involves
The commercial language is French, and so is much of the counterparty set. French is widely used in commercial and institutional interactions, making French-language capability valuable for market entry.
Priority sectors in Morocco
Other markets
Enquiries
Talk to the desk about Morocco
Tell us the mandate, its stage and the timing. We will come back with the relevant market, sector and next steps.
